What is Ignite?

This article introduces Ignite, Launch Labs’ marketing platform that converts anonymous website visitors into actionable leads by creating and managing audiences and targeted offers.

Watch this video tutorial to see an overview of Ignite in action:

Ignite gives you the tools to identify, engage, and convert website visitors through intelligent data, automation, and personalized marketing features. Below is an overview of the key components that make Ignite a powerful lead engagement and generation platform.

Insights

Gain a deeper understanding of your website’s performance and customer behavior.
The Insights Dashboard provides location-based data, visitor activity, and engagement summaries so you can track performance at a glance.

For a deeper look into all the Insight Summary has to offer, check out this article: Understanding the Insight Summary.

Create Offers with the Creative Builder

Design and launch compelling offers directly within Ignite using the Creative Builder.

• Easily create professional, eye-catching offers using products automatically pulled from your website.

• The creative builder offers easy customization and built-in AI suggestions for whatever offer you want to make.

• Deliver your offers through personalized emails or onsite pop-ups, reaching the right audience at the right moment.

This combination of automation and creative control ensures that your promotions are both visually appealing and strategically targeted.

For an in-depth explanation of how to create an offer, take a look at the How to Build an Offer article.

To understand what each field of the offer does and where it appears, check out this article Understanding the Fields of an Onsite Offer for onsite offers and this article Understanding the Fields of an Email Offer for email offers.

Engagements

Easily toggle on or off engagements to your liking. Engagements enable you to enhance your conversion rates and boost website traffic.

Information about the engagements shown above can be found among engagements articles in our knowledge base.

Audiences

Ignite automatically segments your website visitors into audience groups based on behavior and interest. These custom audiences enable you to deliver highly relevant offers to shoppers who are most likely to convert.

For more information on how to manage and utilize audiences to their fullest potential, please visit our knowledge base articles audience

Leads

Ignite tracks and compiles performance data and lead information, which can be delivered straight to your inbox or integrated into your CRM for easy follow-up.

If you are interested in what type of information is sent with leads, check out this article What Information is Sent With Leads

For an explanation on how to set up lead routing, check out this article How to Set Up Lead Notifications and How Does Lead Routing Work?

Customer Profiles

Access detailed Customer Profiles to see individual shopping behavior, pages viewed, and offers claimed. This data helps your team understand customer intent and personalize future campaigns.

Audience Sync

Easily sync your Ignite audiences with Meta Business Suite or Google Ads to expand your reach and create hyper-targeted ad campaigns that mirror your best-performing segments.

For information on how to sync Google Ads with Ignite, refer to this article How to Set Up Google Ads Integration

For information on how to sync your Meta Business Suite with Ignite, check out this article How to Set Up Meta Integration

Conclusion

Ignite is your all-in-one marketing intelligence platform — designed to identify your audience, deliver personalized offers, and convert leads efficiently.
Explore our other guides for deeper training on specific features within Ignite.

For further assistance, please contact support@launchlabs.ai.