Understanding the Insight Summary

Learn how to interpret the Insight Summary page, including live visitors, total visitors, new locations identified, and audience score.

You can look at the Insight Summary in 3 ways:
- Day = Rolling 24 hours
- Week = Rolling 7 day period
- Month = Rolling 30 day period
  - For the largest amount of data & most meaningful insights, we recommend looking at the Month view

Starting at the top:

Live Visitors
- These are the people that are on or have been on the website in the last 2 hours that the Ignite Platform is tracking and monitoring.
Total Visitors
- All the individuals that the platform has seen on the website in the time frame you select to view.
New Locations Identified
- The people that we have de-anonymized at a household level that weren't already in our shopper records out of the total visitors that we've seen.
Audience Score
- A predictive index of where potential customers are falling on the buyer funnel.
  - A score of 1 STAR indicates the customer is at the very top of the funnel, meaning they're early in their shopping journey.
  - A score of 5 STARS indicates the customer is further down in their shopping journey and are looking at a more detailed level.
    - For example, they're looking at a finance page or a product description page. They may have also visited the website a few times or they're spending a lot of time on the website on an initial visit.
    - A 5 star customer is most likely closer to the point of purchase.
Address Verified Visitor
- People that we are de-anonymizing and locating at a home address level.
  - This is tracked both in the shopping market as well as nationwide anywhere the platform sees a visit to the website.

Engaged Traffic

This graph represents the number of offers that are seen on a daily basis. It shows how the engagements are firing and what's firing most often when the shopper is engaged on the site.

Shoppers Engaged on Site - This shows the number of people that have seen at least one pop-up from the platform OR one engagement tool from the platform during their shopping visits.
Returning Visitors - These are people we've seen coming back by any means they may be coming back. We have engaged and identified this shopper and we're seeing them back on the website. Most of the time, people coming back to the website are going to be a higher quality lead.
- They may be coming back via a direct visit, paid ad strategy, email clicks, etc.
Engaged Audience Score - Of all the people that the platform has engaged with offers and see back on the website this is the shopper score.
- Generally, this number is going to be higher than the general or overall audience score. This means this customer is being engaged and nurtured to come back to the website and will ultimately be a higher quality shopper.
  - This indicates that the platform is successful at bringing people back and pushing them down through the buyer funnel.

Daily Engagement Performance

This graph represents the number of emails sent on a daily basis as well as the number of emails clicked

Offers Delivered - A combination of Emails mostly, and also any conversion activity we've had with text messaging.
- When we get conversions, we enter into a text conversation.
Clicks from Messages - These are the people that have clicked on the messaging that the platform has been sending out to them.
- This is done mostly via email to nurture the customer back to the website.

Loyalty Summary

This graph shows the prior customers the platform has seen on the website.

Customers Contacted - Whenever the platform identifies a past customer, it will send them a Customer Loyalty Email.
Loyalty Messages Opened - This number indicates the open rate of the Customer Loyalty Email.

Platform Conversions

This list shows leads the platform is generating and sending to the client's CRM.

You can sort the leads by any field.