Understanding the Insight Summary

This article explains how to access and understand the Insights Summary in Ignite. The Insights Summary gives you a high-level view of your website’s engagement, performance, and conversion activity so you can quickly identify trends and opportunities. Watch this video tutorial to see the Insights Summary in action:

👉Before following this guide, ensure you have access to the Insights module in Ignite.

Follow these steps to access and review the Insights Summary. Screenshots from the video should be included for each major step.

1. Open Insights

Go to the platform and click Insights from the top navigation bar.

2. View the Insights Summary

The Insights Summary dashboard will display key performance data at a glance.

3. Review Engagement Metrics

Check high-level visitor data, including overall traffic, unique visitors, and engagement rates.

4. Analyze Conversion Activity

Review key conversion metrics such as leads captured, offers claimed, and shopper activity.

5. Identify Trends

Look for patterns in the data across time ranges. The Insights Summary can help highlight which campaigns or offers are driving the strongest results.

6. Apply Filters (Optional)

Adjust filters such as date range or audience type to refine your view and analyze specific performance segments.

After reviewing the Insights Summary, you can:

• Drill into detailed reports within the Insights module for deeper analysis.

• Compare campaign or offer performance over time.

• Use insights to refine targeting, messaging, or content strategy.