What Information is Sent With Leads

Edited

For ADF (Dealer) XML Leads

  • Vehicle Info: We will send vehicle information (year, make, model) if the lead was submitted on a page for a particular vehicle (VDP)

  • Lead Provider Information:

    • Name of the lead provider - the name the agency has chosen to call the application

    • URL of the agency

    • Agency support email address

  • Lead type

    • Sales, Service

  • Customer Data

    • Name: Full, First, and Last name

    • Email address if available

    • Phone number if available

  • Comments

    • Information on offer claimed if this is an offer lead

    • Information on the 1 tap button used to convert if this is a 1 tap button lead

    • A link to the customer's shopper profile

Note: Any personal information sent in a lead is submitted directly by the customer. We do not (and cannot) send customer data that we resolved using their location.