How To Build An Offer Message

• The Offer Engine gives you and your dealer the ability to have CUSTOM Engagement Messages or present CUSTOM offers to SEGMENTED SHOPPERS based on their current "shopper interest"

• Building an Engagement Message or Offer can be completed against a category in less than 3 minutes. An entire platform's messages can be set-up in under 20 minutes once you get the hang of things!

• Step 1: Start by clicking "Engagements" / "Offers" and then click on the "New Offer tab

  

• Step 2: Click "Create Offer" beside the audience category you want to build the message for

• Step 3: Decide on imaging you will use. Choose from the preloaded Creative Library, upload your own Custom Image or use our Creative Builder.

  • BEST PRACTICE: Planning to use your own creative? We recommend a JPG or PNG image that is approximately 1000px x 1300px.

• Step 4: Follow the Prompts to create the text part of your engagement message/offer.

Headline:

Headlines are the first line the viewer reads. This is where you put the information about the product you are highlighting or enticing text for your customer. For example: the name of the product, year/make/model of the vehicle, Exclusive offer..., etc.

Offer:

The offer is where the specific numeric special is highlighted. For example: "$500 OFF". *Avoid using "!" or "?" or capitalizing every word of the sentence.

Long Headline:

Long headlines can add more information about the offer, a second offer, additional information about product or store, or tagline for the store.

*Avoid using "!" or "?" or capitalizing every word of the sentence.

CTA:

Call to Action. Customizable text to encourage your customer to click on your offer.

Here's a diagram of where your Headline, Offer, & Long Headline will appear:

Email Offer Diagram:

BEST PRACTICE: The order of fields changes slightly from the Onsite Offer to Email. Always utilize the in-platform preview to make sure the offer is being displayed correctly.

• Step 5: Set Run Dates (NOTE...best practice is to try to set at least 1 offer against New Model Visitors AND Used Model Visitors with NO EXPIRATION Date. This will ensure you never go a day without engaging in the largest volume of visitors to the platform!

  • Keep in mind: The START DATE is required, and an END DATE is optional.

Best Practice: Have an evergreen offer? Clear your end date and the offer will run indefinitely.

• Step 6: Make sure you have green check marks beside all required elements and then simply save your offer and it will go live on the date you selected as your Start Date!

  

• Step 7: Preview the offer by clicking Onsite Offer Setup.

  • If your custom creative already has the offer in it, you can click Toggle Offer Text to hide the text & avoid redundancy.

  • You can change the shape and position of the pop-up or add special effects.

  

• AI HERO: AI Hero offers can fire on any page of your website, and will optimize their performance based on consumer shopping behavior.

  • This offer will override any other offers posted for the designated segment - we recommend running this type of offer on a lower trafficking site, like finance or parts pages, to increase visibility & conversion opportunities.

Please do not hesitate to reach out to support@launchlabs.ai if you ever run into any issues or have questions! We are here to help you succeed!