What are Why Buys?
Edited
“Why Buys” are short value propositions that explain why a shopper should choose a business. In our platform workflows, they’re used in Engage Emails to add substance, boost deliverability, and increase engagement.
For instructions on how to create a Why Buy, check out How to Create a New Why Buy.
Examples of Why Buys
Friendly staff
Lifetime powertrain warranty
Free car washes for a year
Transparent, upfront pricing
Where Why Buys Show Up
Engage Email content blocks to strengthen messages and reduce spam risk
Site and marketing placements as “reasons to choose us” messaging
Quick guidance
Keep each Why Buy concise and specific
Maintain 3–6 strong, evergreen reasons
Review quarterly so they stay accurate and compelling