What are Custom Audiences?

Custom Audiences in Ignite allow you to group automatically generated audience segments into tailored lists based on real visitor behavior. These segments can be applied throughout the platform to power targeted offers, personalized experiences, advertising campaigns, and messaging workflows.

For example, you can create audiences such as “All New Jeep Vehicles” or “All New EV Chevys”, enabling you to engage specific groups more effectively and export data for CRM use.

Onsite Personalization

Ignite enables you to deliver tailored experiences for each audience through personalized & relevant offers, customized inventory displays, and dynamic calls to action. These elements adjust automatically based on the audience’s interests and behavior, creating a more engaging shopping experience.

Advertising Integration & First-Party Data Exports

Currently, you have the ability to sync your audiences to Meta via the Meta Integration (more integrations coming soon), or export audiences in a variety of formats including Meta/Facebook, Google, Household IP Addresses, SHA-2, and SHA-1. This approach ensures your customer data remains actionable, organized, and ready for external marketing or analytics workflows, while helping you extend your reach and reinforce messaging across channels.

👉 Ready to begin?
Start by following our step-by-step guide to create your first custom audience in Ignite here.