What are Offers?

Offers in Ignite are a powerful marketing tool that allow you to create, schedule, and manage promotions directly on your website and across multiple channels. They help you engage customers with targeted incentives at the right time, ultimately driving conversions and customer loyalty.

For more information on building an offer, check out this guide.

For a more detailed explanation of each part of an offer, check out this guide about onsite offers and this guide about email offers.

• View, edit, and schedule all live, upcoming, and expired offers in one centralized location.

• Target specific customer segments so offers only appear to the right audiences.

• Preview how each offer will look across channels like your website, email, SMS, landing pages, and direct mail.

• Use the Creative Builder to explore how your offer appears in different templates, sizes, and formats.

• Quickly update offer details and settings to keep promotions aligned with your goals.

While Offer Management gives you the tools, these benefits show how Offers elevate your marketing strategy:

• Centralized hub makes it easy to manage promotions across teams and channels.

• Real-time testing and previews help ensure offers trigger correctly and look polished.

• Omnichannel consistency gives customers a seamless experience wherever they engage.

• Performance tracking lets you monitor results and optimize over time.

• Scalable setup allows you to launch multiple offers without duplicating work.

• Creative flexibility lets you adapt a single offer for many formats while staying on brand.

After setting up and testing your Offers, monitor their performance to understand customer response. Use targeting and scheduling tools to refine future campaigns and maximize your marketing impact.

By now, you should see that Offers are more than just discounts or promotions—they’re a dynamic way to connect with your audience across every touchpoint. With tools to create, schedule, and test campaigns, plus the flexibility to tailor messages for the right customers at the right time, Ignite gives you complete control over how your brand engages online. The real power of Offers comes not just from launching them, but from learning, refining, and scaling them to build lasting customer relationships and drive consistent growth.