Audience Export Options

Ignite allows you to export your audience data in multiple formats for marketing, analytics, or retargeting. Choosing the right format ensures compatibility with your ad platforms and aligns with your campaign goals.

Ignite currently supports seven export formats, each optimized for different platforms and campaign types:

1. Meta

This format lets you send audiences directly into Meta Ads Manager for targeting on Facebook, Instagram, and Messenger. It's best for building custom and lookalike audiences without manual upload, but it requires full compliance with Meta’s data-sharing policies.

2. Google

Use this to sync audiences with Google Ads, enabling targeting across Search, Display, and YouTube. It's ideal for cross-channel retargeting but may produce variable match rates depending on your data quality.

3. Household IP Address

Targets devices within the same household based on IP address, great for CTV and programmatic ad campaigns. While it expands household reach, it’s less precise due to dynamic IPs and privacy limitations.

4. SHA-2

A secure hashing format used to anonymize data like emails. SHA-2 is widely supported and privacy-compliant but requires exact formatting for successful matches.

5. SHA-1

An older hashing standard still supported by some platforms. It offers basic data security but is less secure than SHA-2 and increasingly outdated.

6. MD5

Legacy format used in older systems for hashed identifiers. While fast and widely compatible with outdated tech, it is not recommended due to poor data security.

7. Postal Address

Exports full mailing addresses for direct mail or addressable TV. It’s perfect for local campaigns, but turnaround is slower and address accuracy may decline over time.

Format Recommendations by Use Case

To learn how to export your audiences from Ignite check out this article here.