What Are AI Hero Offers?

This article explains what AI Hero Offers are, their key features, and how they can be used to maximize onsite engagement.

For information on how to set up AI Hero Offers, check out this guide.

An AI Hero Offer is a site-wide, homepage offer that uses shopping behavior to determine which visitors see it. More engaged visitors are more likely to receive the offer, making it a powerful way to capture high-intent leads.

• Homepage placement: Fires on the homepage when no more specific category or page offer is available.

• Behavior-based targeting: Uses AI to increase the likelihood that more interested visitors see the offer.

• Geographic controls: Can be filtered to display only in certain geographies.

• Exclusivity: Will not appear in emails or direct mail campaigns.

• Conversion flexibility: Existing offers can be converted into AI Hero Offers.

• One active at a time: To avoid conflicts, only one AI Hero Offer should be live.

• User experience: The offer slides down the page as visitors scroll.

• Compliance ready: Uses existing claim forms and disclaimers.

AI Hero Offers are most effective when:

• You want a catch-all offer that fires on the homepage to capture general traffic.

• You need a dynamic offer that adjusts based on shopper engagement.

• You want to ensure visitors always see an offer, even if no product- or category-specific offer is available.