What Are Visitor Surveys?

This article explains what visitor surveys are, how they work in Ignite, and why they are important for improving customer engagement and personalization.

Watch this video tutorial to see how visitor surveys function in action:

For information on how to create these surveys, refer to this guide.

Visitor surveys are short, targeted questions shown to website visitors to capture intent and qualification details. They help improve lead quality, personalize customer follow-up, and enhance remarketing efforts.

In Ignite, visitor surveys are typically triggered after an offer is claimed. These are known as Post-Claim Qualifier Surveys.

Common prompts include:

• Purchase timeframe

• Vehicle interest

• Financing readiness

Survey responses enrich the lead data sent to your CRM and allow for better audience segmentation in both remarketing campaigns and on-site personalization.

Visitor surveys provide valuable insights into customer needs and behaviors. Companies can use them to:

• Gather feedback after shoppers show interest in a product

• Understand customer preferences

• Improve the overall shopping experience

• Support more personalized communication and follow-up

Some practical ways to use surveys include:

• Collecting product feedback

• Measuring purchase intent and timeframe

• Understanding customer experience

• Capturing demographic or preference data

• Identifying preferred communication channels

• Driving follow-up offers

• Comparing competitor interest

• Collecting post-purchase feedback

• Promoting referral opportunities

• Offering incentives for survey participation