Visitor surveys help you and the Ignite platform better understand your customers and where they are in the buying process. It can also help you better understand what your customer is interested in and how you can best assist them.

The survey questions and audiences below will be there automatically, but they can be modified at any time.

HOW TO CREATE A NEW SURVEY QUESTION

1. Click 'Create a New Survey Question'

2. Choose the desired segment.

3. Choose from the list of preconfigured conversation flows OR fill out the necessary fields to create a custom message.

4. Once you're happy with your message, click the Create Survey button and you're all set!

Companies can use surveys after a shopper shows interest in a product to gather valuable feedback, understand customer preferences, and improve their overall shopping experience. Here are some ways companies can utilize surveys in this context:

1. Product Feedback:

   • Gather opinions on the specific product the shopper showed interest in.

   • Ask about features they find appealing or areas for improvement.

2. Purchase Intent:

   • Inquire about the likelihood of the shopper making a purchase.

   • Identify any obstacles or concerns that may be hindering the purchase decision.

3. User Experience:

   • Assess the overall shopping experience on the website or in-store.

   • Request feedback on navigation, website design, or in-store layout.

4. Customer Preferences:

   • Understand the shopper's preferences regarding product variations, sizes, or colors.

   • Use the information to tailor future product offerings.

5. Communication Channels:

   • Ask how the shopper prefers to receive information (email, SMS, app notifications).

   • Tailor communication strategies based on their preferences.

6. Follow-up Offers:

   • Inquire about the effectiveness of any follow-up offers or promotions.

   • Understand if discounts or special promotions influenced their decision.

7. Competitor Comparison:

   • Gather insights on whether the shopper considered similar products from competitors.

   • Identify factors that differentiate the company's products from others.

8. Post-Purchase Experience:

   • If applicable, inquire about the post-purchase experience, including delivery, product quality, and customer support.

9. Referral Opportunities:

   • Ask if the shopper would recommend the product or company to others.

   • Encourage referrals through incentive programs.

10. Demographic Information:

    • Collect basic demographic information to segment and target specific customer groups effectively.

11. Feedback on Marketing Channels:

    • Inquire about how the shopper discovered the product (social media, search engines, advertisements).

    • Optimize marketing strategies based on effective channels.

12. Incentives for Survey Participation:

    • Provide incentives such as discounts or exclusive offers to encourage survey participation.

By leveraging surveys in these ways, companies can gain valuable insights into customer behavior, preferences, and satisfaction, ultimately enhancing their products and services to better meet customer needs