Competitor Overview

<aside> 👉 Short summary: There is not any other product exactly like us in the marketplace. We will keep this list current for the companies we know about in order of most similar to least similar.

</aside>

Table of contents

• Onsite Engagements / Lead Gen - None of these companies have rolled this in as part of their offerings

  • 1 Tap Leads

  • Watchlists

  • Dynamic Landing Pages

• Fully automated, multi-segment, personalized email content - If they are doing anything in this area its a single generic message sent to everyone

• Pricing - We are most often significantly cheaper than other products we might be compared against

ShopperSuite: The Ultimate Closed-Loop Marketing Solution | FullThrottle

This is the oldest and best known product in the space. Their anonymous visitor identification methodology is very similar to ours. We don't know if they are as good / better / or worse at identifying traffic than we are but we do know that their engagement technology is much worse.

• Limited offer customization and segmentation

  • Use ONLY “Why Buy” messaging for all shoppers - no personalization based on shopper interests. Seems to only be one active message running per website.

• Pricing & Spending

  • Offer a cheap "View only" platform option, pricing increases quickly for actually engaging shoppers.

  • HARD push on buying advertising impressions...can push cost up to $4-5k or more per month

  • Most ad spend driven via retargeting (Google/FB)

• Very basic engagements

  • Nothing on-site

  • Emails have no review content

  • No lead-gen components: claim offer, SMS, etc

  • No dynamic landing pages

• Seems like they only send a single email per shopper and no nurture campaigns

They seem to have some improvements Coming in July 2022 . Based on the website - most of these improvements would only be on better offer segmentation

Announcing Shopper Suite PRO - FullThrottle

https://discover.fullthrottle.ai/imp-demo-replay-thankyou?submissionGuid=6bfe6014-c64d-4a3f-8b6e-1d90e5ca1216

WeDrive - Loyalty. Conquest. Control.

In general, very similar to shopper suite with bolted on BDC management

• Pricing starts at $3,495...scales to $4,495

• No reviews in emails

• No dynamic landing pages

• Doesn’t have a lead conversion generation product

RoiQ - DealerX

More of an Ad platform than anything else - Probably not a true competitor. Email is offered within it at an extra charge, but it seems like the email portion of the platform is probably conquest type campaigns vs identified visitors on the site.

• Looks to be completely driven by ad spend

• We don't have exact pricing info but have heard of clients spending 10-20k/month with them.

• Additional fee for email inclusion

• No reviews in emails

• No dynamic landing pages

• Doesn’t have a lead conversion generation product

Make the Switch to Apollo® - Team Velocity, fueled by Apollo

Again more of an Ad platform with conquest email + direct mail incorporated. Looks to require a more fully integrated relationship with Team Velocity including EITHER using them for SEM and/or using their website platform in order for technology to work.

• Pricing seems much higher - 10k range

Home - Client Command

Similar to DealerX platform. Pricing at least 10k/month. Focused on ad spend/OMNI Channel approach.

Data as Service - M1 Data & Analytics

This is a common anonymous visitor identification platform that many dealers have used without much results. They are resold through lots of people but generally pitch themselves around a "Smart Pixel", "Cookieless Pixel", etc on the website .

Their technology does not seem to accurately identify visitors, just generates a huge list of names and emails. They take this list and drop it into the CRM and let the CRM send generic emails to these addresses. Results from this approach are low to none. Also - the dealer seriously risks their CRM's sending reputation by doing it this way.

• Dumps all identified shoppers into the dealership CRM and leaves communication process up to the dealer / dealership personnel

• Doesn’t have a lead conversion generation product

• Requires more work on the dealership staff

• They are usually LESS expensive than our platform per month

Holistic Omni-Channel Digital Marketing for Auto Dealers - Drive Auto

This came up during Mike's call with Ignited Service Dealer Call. They are using them to "Capture those Ghosts." Drive Auto is the automotive division of Sinclair Broadcast Group. They are white-labeling Compulse platform (below). They are using platform to manage and drive variable ad spend through the Sinclair Broadcast media channels.

Compulse - All-in-one omnichannel martech platform and managed services

• Audience building platform, focused on building out custom audiences to serve impressions against [Variable Ad Spend]

• No on-site / lead gen features

VIN IQ - Intelligent Vehicle Analytics

Inviting users to be part of a "BETA user group" of a new marketing analytics platform that we’re developing?

It’s called VIN IQ.

• "Google Analytics on steroids"

• Compare your marketing sources side-by-side to analyze your ROI

• See how much money you've spent marketing a particular VIN

• Determine which cars should be sent to various 3rd party listing sites

• Automate your FB and google feeds to remove your "click candy" VINs that are eating up your budget!. Click candy. HA!

Pureinfluencer | The Ultimate Conversion Platform - Converting Website Visitor Traffic to Leads

Lead Conversion Platform

White Labeling Pure Influencer

The All-In-One Direct Marketing Platform

Abandonment Cart & Identity Resolution Platform

Postie: Direct Mail with Digital Capabilities