What is In-Market Audience?

In-Market Audiences use real-time digital behavior signals to identify consumers actively shopping for vehicles. Audiences are refreshed daily using rolling 90-day behavioral data to help marketers stay aligned with current shopper intent. Users can create custom audiences based on location and vehicle shopping segments, then activate them across channels including Google Ads, Meta, TikTok, Streaming, DSPs, and Direct Mail. The result is a continuously refreshed audience designed to improve targeting, lead quality, and campaign performance.

If you are ready to start implementing this feature for your site you can find the setup guide here: How to Use In-Market Audience.