What are Why Buys?

“Why Buys” are short value propositions that explain why a shopper should choose a business. In our platform workflows, they’re used in Engage Emails to add substance, boost deliverability, and increase engagement.

For instructions on how to create a Why Buy, check out How to Create a New Why Buy.

Examples of Why Buys

  • Friendly staff
  • Lifetime powertrain warranty
  • Free car washes for a year
  • Transparent, upfront pricing

Where Why Buys Show Up

  • Engage Email content blocks to strengthen messages and reduce spam risk
  • Site and marketing placements as “reasons to choose us” messaging

Quick guidance

  • Keep each Why Buy concise and specific
  • Maintain 3–6 strong, evergreen reasons
  • Review quarterly so they stay accurate and compelling
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