Understanding The Weekly Performance Reports

The Platform is created EACH WEEK on Monday Mornings around 1am. It reflects the PRIOR WEEK'S PERFORMANCE (prior Monday 12:01am - Sunday 12 midnight)

Visitor Engagement: This shows how many visitors were ENGAGED with an ON SITE message by the platform over the prior 7 day period

Traffic Score: This show's the "relative" funnel position of the entirety of shoppers that visited the dealer's website. It is NOT UNCOMMON to see a Star Score of 2 stars. This just means there are a LOT of high funnel shoppers entering into their buyer journey mixed with a smaller number of shoppers who are about to purchase their next veichle

Email Performance: This shows the total number of emails SENT and the total number of emails CLICKED bringing shoppers BACK to the Dealer's website (you can see the CTR % under the graph...average performance is 15-17%)

Returning Visitors: This shows the % of shoppers that were engaged in SOME WAY by your platform that have subsequently COME BACK to revisit the dealer's website from any source

Leads: Shows the number of NEW leads sent to the Dealer's CRM over the last 7 days and a larger total based on historical timeline that is shown

Offers: This shows the offers that have run or are currently running and the number of conversions on each offer