Manual Tagging Instructions

This article explains how to install the Manual Tag on your website’s Product Detail Pages. The manual tag will only be used if segments aren't being automatically updated following implementation of the site-wide tag. In such cases, a manual tag will be required and should be added as follows.

Before following this guide, confirm you have access to your website’s backend files.

• This tag must be installed directly on the backend of your website. Do not install it using Google Tag Manager.

• Keep your existing tracking tag installed — this tag is added in addition, not as a replacement.

• Replace all placeholder values (text in brackets [ ]) with real data from your system.

• If your site already uses global objects for this data, let the Launch Labs team know — we can integrate directly with them.

Install the following code snippet on all vehicle product detail pages:

<script>
window._atVehicle = {
  vin: "[VIN_NUMBER]",
  price: "[ASKING_PRICE]",
  year: "[YEAR]",
  make: "[MAKE]",
  model: "[MODEL]",
  color: "[COLOR]",
  stock: "[STOCK_NUMBER]",
  inventoryType: "[NEW|USED]",
  image: "[URL OF VEHICLE FIRST PHOTO]"
};
</script>

Important: Replace the bracketed fields with actual dynamic variables from your inventory feed or CMS.

For all other product detail pages, use the following code:

<script>
window._atProduct = {
  itemId: "[SKU or item id]",
  productCategory: "[category or type of product]",
  make: "[brand or manufacturer]",
  model: "[product model name]",
  price: "[ASKING_PRICE]",
  color: "[COLOR]",
  image: "[URL OF featured photo]"
};
</script>

Ensure all values are dynamically populated per product page.