What Are Opt Outs in Ignite?

Opt Outs in Ignite are a built-in compliance feature that manage customer communication preferences across email, SMS, and IP-based interactions. This system ensures that users who request not to be contacted are automatically excluded from future outreach.

Opt-outs are recognized and enforced across multiple identifiers, email address, IP address, and phone numbers providing layered protection and compliance coverage.

1. Email Opt-Outs

When someone opts out via email, Ignite automatically excludes them from all future communications—marketing, transactional, and reminders. You can manage opt-outs through API endpoints that allow you to create, check, or retrieve email preferences without manual filtering.

2. SMS Compliance

Ignite automatically suppresses any phone number that replies with “STOP” or opts out of SMS campaigns. All opted-out numbers are stored in a centralized list, which can be downloaded for campaign monitoring or compliance tracking.

3. IP Address Opt-Outs

In addition to email and SMS, Ignite allows opt-outs based on IP addresses, providing privacy protection for visitors who prefer not to be tracked or contacted. This feature is particularly relevant for anonymous site visitors who have not submitted any identifying form data but still want to opt out of communications.

You also have the ability to download a list of unsubscribed contacts here: