What is Dynamic Direct Mail?

Dynamic Direct Mail is Ignite’s physical mail feature that sends personalized, targeted offers to shoppers through traditional postal mail—powered by real-time data. It works similarly to Engage Email, but instead of delivering offers digitally, it delivers them directly to the shopper’s mailbox.

Dynamic Direct Mail uses data from Ignite to personalize printed mail pieces in real time. When a shopper visits your website and engages with an offer, the system captures their information and automatically triggers a printed mailer to be sent to them within 24 hours. This creates a tangible follow-up experience that extends beyond digital channels.

You can upload a single creative asset that will be automatically applied to each mail piece. The design remains consistent, while Ignite dynamically personalizes shopper details and offer information for each recipient.

Dynamic Direct Mail bridges the gap between digital and physical engagement by reaching shoppers who may not respond to email. It’s a cost-effective, automated direct mail solution that helps re-engage website visitors, increase conversions, and deliver a personalized brand experience—without requiring manual list management or bulk mail processing.

Mail Example:

*For Illustration purposes only. Not to scale.

The auto-printed QR code on the mailer (top left) allows users to claim an offer by scanning it, which opens their Messaging app with a pre-filled text to opt in. This code links to a specific shopper profile, enabling identification of the shopper at XYZ Address who was interested in a New Nissan Rogue. Once scanned, it generates a lead with those details. If ChatAI is enabled, it will attempt to confirm the shopper's name and schedule an appointment.

Ready to send some Mail? Reach out to your Client Advisor or support@launchlabs.ai learn how to purchase a mail package for your site!