ADF Example XML Lead Format

The following is an example of an Automotive Digital Format (ADF) lead file used to transmit lead data to CRMs or dealer systems that support the ADF XML standard. Each section of the XML contains specific information about the lead source, customer, and vendor.

For the official ADF XML standard and detailed specification, see this article, What is ADF?

<adf>
  <prospect status="new">
    <id sequence="1" source="Example">Example</id>
    <requestdate>2025-09-22T18:07</requestdate>
    <vehicle interest="buy" status="new"/>
    <provider>
      <name part="full">Example</name>
      <service>Example</service>
      <url>https://example.com</url>
      <email>example@example.com</email>
      <leadtype>Sales</leadtype>
    </provider>
    <leadtype>Sales</leadtype>
    <customer>
      <contact>
        <name part="full" type="individual">Example</name>
        <name part="first">Example</name>
        <name part="last">Example</name>
        <phone type="voice">(000) 000-0000</phone>
        <address type="home"/>
      </contact>
      <comments><![CDATA[
        Click for full customer profile: https://example.com/profile
        Customer converted using Example 1 Tap Lead Button: Request Information
        Customer has been sent the following message:
        We will be in touch with you soon with the information you requested.
        Thank you for choosing Example Dealer.
      ]]></comments>
    </customer>
    <vendor>
      <contact>
        <name part="full">Example Dealer</name>
      </contact>
    </vendor>
  </prospect>
</adf>