What is the Customer Loyalty Engine?

The customer loyalty engine is a feature that allows you to upload a list of your past customers to Ignite. Ignite will then continuously monitor the traffic on your website. When we see these shoppers return to your site, we will send them a personalized email message.

Conventional marketing tactics are effective for engaging customers who respond to campaigns, but they miss the unengaged, anonymous visitors that could become valuable leads.

Our solution fills these gaps by identifying anonymous visitors in real-time, giving your dealership an edge without replacing your current marketing efforts.

The moment a past customer re-enters the market as an “Active Shopper,” Launch Labs identifies them as a “Loyal Customer Retention Opportunity.”

This enables immediate follow-up engagement campaigns to significantly increase the volume of retention opportunities available.

👉 A list of these identified customers will be sent to the designated dealer/agency contacts daily. The email only sends if the platform is able to identify a past customer on that site within the last 24hrs. If no past customers are seen the email will not send. The email itself has a link to be able to view the full list of identified past shoppers within the platform. An example of the email is below:

The customers’ website activity is tracked to provide you detailed insights about their current and future preferences as they continue to shop. 

If the platform sees a customer location come to the website, it will not send them the usual marketing engagement email. Instead, it will send your Loyalty Email Message that you configured.

To easily share this tool, download our Customer Loyalty Engine 1-Pager here