Strengthen Loyalty with Real-Time Customer Recognition
Even the most loyal customer base is vulnerable to change—up to 40-60% of customers may switch to another brand during their next purchase cycle. Why? OEMs often miss opportunities to re-engage past customers because they lack visibility into when a customer re-enters the active shopping phase.
Conventional marketing tactics are effective for engaging customers who respond to campaigns, but they miss the unengaged, anonymous visitors that could become valuable leads.
Our solution fills these gaps by identifying anonymous visitors in real-time, giving your dealership an edge without replacing your current marketing efforts.
The moment a past customer re-enters the market as an “Active Shopper,” Launch Labs identifies them as a “Loyal Customer Retention Opportunity.”
This enables immediate and follow-up engagement campaign to significantly increase the volume of retention opportunities available.
When a past customer visits your website:
You receive an immediate notification
Dashboard Reporting
Email Reporting
CRM/CDP Push
The customers’ website activity is tracked to provide you detailed insights about their current and future preferences as they continue to shop.
There are several options how a past customer can be engaged:
On-Site Engagement Messaging
Automated Email and Direct Mail
SMS Messaging
Push into Digital Ad Audience Cohorts
