Email Offer Logic

This article explains the logic behind offer generated emails in Ignite. This algorithm determines how often the platform sends automated follow-up emails to website visitors based on their activity. This automated system ensures that visitors receive timely yet non-intrusive follow-up emails. It’s designed to strike a balance between engagement and user experience — keeping shoppers informed and interested without overwhelming them.

Email offers are a key component of the platform’s engagement strategy. They help your dealership or agency maintain meaningful contact with high-intent shoppers while supporting ongoing marketing efforts.

Here’s what they’re designed to do:

• Re-engage interested shoppers: Encourage visitors who have previously interacted with your website to return and continue their buying journey.

• Deliver timely incentives: Send relevant offers, specials, or reminders when interest levels are high.

• Nurture long-term relationships: Keep your brand top of mind for customers who are still deciding or comparing options.

• Increase conversion opportunities: Turn anonymous traffic into qualified leads through strategic follow-ups.

• Complement other marketing channels: Reinforce campaigns from paid media, SEO, or social through consistent, personalized communication.

Each email is tailored to align with the user’s behavior and intent, helping drive more qualified engagement back to your site.

The platform continuously evaluates visitor activity using the following logic:

• Active Visitor Window:

  Identifies visitors who have been on the site within the past week, but not within the last 6 hours.

• Send Frequency Limit:

  Ensures that no visitor receives emails more than once every 48 hours.

• Monthly Cap:

  Limits each visitor to a maximum of 2 emails every 30 days.

• Activity Reset Rule:

  The cadence timer resets with every return visit.

  • There is no timeout to this reset — meaning the cycle restarts whenever a visitor re-engages with your site.

• Prevents Over-Messaging: Protects against sending too many emails to the same contact.

• Maximizes Engagement: Focuses on visitors who are recently active but not currently browsing.

• Encourages Return Visits: Automatically re-engages interested shoppers who have shown intent.

• Improves Deliverability: Reduces spam risk and improves open rates through balanced sending behavior.