How Does Top Interest Category Assignment and Engagement Flow Work?

Initial Question asked by L2T Agency...

Question posed: If a customer looks at multiple pages on the website with our pop ups, which offer appears in the email?

• Every page on the website is assigned to an audience segment. The segment is a primary interest category and optionally a brand and model.

• When visitors visit pages on the websites associated with a particular audience segment, that segment gets assigned to their profiles.

• When the platform sends emails it looks at the top audiences the visitor belongs to and tries to find offers and content that match

Follow-Up Questions:

Does engaged with the most = most time on a particular page only? Are there other metrics that = engaged with the most?

• Time on page is not considered. It’s number of hits against audience segments

Can change dynamically – does that mean in one email there are multiple offers that can dynamically rotate? Or, does this mean multiple emails are sent within a given time that rotate offers looked at on site?

• Prior to sending emails, the system recalculates their top interests and delivers an offer based on that

• The product inventory shown is their most recent browsing