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Top Automotive Offer Strategies

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Congratulations on completing your onboarding process!

Now, it's time to start adding offers to your site. We've gathered some of the best offers from our clients and compiled them into a list of recommended best practices. However, it's essential to remember that every dealership and regional demographic is unique. What works for one might not work for another.

Let's break down these best practices into two segments: New and Used. These are typically the largest audience segments that most dealerships share.

New Offers

  • No Payments for 90 Days: This offer provides customers with financial flexibility, making it an attractive option for those looking to defer their payments.

  • Receive an Additional $X,XXX When You Trade in Your Vehicle: This offer sweetens the deal for customers looking to upgrade their vehicles.

  • Up To $X,XXX Over Kelly Blue Book Value for Your Trade: Providing more than the market value for trade-ins gives customers a compelling reason to choose your dealership.

  • No Dealer Fees: Eliminating dealer fees helps build trust with customers and simplifies the purchasing process.

Used Offers

  • X.XX% APR for Up to 72 Months: Offering competitive financing rates makes purchasing a used vehicle more affordable for customers.

  • Up to $X.XXX Down Payment Match: Helping customers with their down payment can lower the barrier to entry for purchasing a used vehicle.

  • Get $XXX Off Any Used Vehicle in Stock: Offering discounts on used vehicles incentivizes customers to make a purchase.

  • Used Vehicle Reservation Watchlist: Allowing customers to reserve a spot on a watchlist for their desired used vehicle ensures they're the first to know when it becomes available.

It's important to note that while these offers can be effective, it's best to have a mix of incentives tailored to your dealership's unique audience and market conditions. Regularly evaluate the performance of your offers and adjust as needed to maximize results.

As always we are here to help, if you have more questions regarding offers and best practices or ideas, please let us know at: Support@launchlabs.ai