How to Sync Audiences from Ignite to Google Ads

This article explains how to push audience segments from Ignite directly into Google Ads (Customer Match) for use in your search, display, or YouTube campaigns.

💡 Prerequisites: Make sure you’ve already connected your Google Ads Account to Ignite and have the correct permissions. If not, see our How to Set Up Google Ads Integration guide.

Step-by-Step Instructions

1. Create the Audience Export in Ignite Log into Ignite and navigate to the Audience tab in the top navigation bar. Click into Audience Manager and select Create New Export. You will be prompted to:

• Name the export.
• Choose Google Ads as the destination.
• Select how frequently the export should sync (We highly recommend selecting continuous sync to ensure your lists meet Google's data freshness requirements). Once completed, click Create Export. The new export will now appear in your list. [Insert blinded image: Ignite Audience Manager showing Create Export modal for Google Ads]

2. Locate the Exported Audience in Google Ads Log into your Google Ads account. In the left-hand navigation bar, navigate to Tools > Shared Library > Audience manager. Under the Your data segments tab, you will find your synced Ignite audience listed as a "Customer List." This audience is now ready to be applied to your campaigns!

Need more help finding your audience? View our full guide: Where to Find Ignite Audiences in Google Ads