What Information is Sent With Leads

This article explains what information is included when lead data is sent from the Launch Labs platform to your CRM or dealer system in ADF (Dealer) XML format.

Overview

When a customer submits a lead through your website, the platform automatically generates an ADF XML lead and sends it to your designated CRM endpoint.

Each lead includes key vehicle, customer, and source details to help your team quickly identify, follow up, and track engagement.

Information Included in ADF (Dealer) XML Leads

Vehicle Information

If a lead is submitted from a Vehicle Detail Page (VDP), the following details are included:

Year
Make
Model

Lead Provider Information

Every lead includes metadata about the source and sender:

Lead Provider Name: The name assigned by the agency to identify the application or platform.
Agency URL: The agency’s website address.
Agency Support Email: The email address for agency or platform support.

Lead Type

Specifies the category of the lead:

Sales
Service

Customer Data

If provided by the shopper, the following fields are included:

Full Name (first and last)
Email Address
Phone Number

Comments

This section includes contextual information about how the lead was generated:

Details on any offer claimed (if it was an offer-based lead).
Information about the 1-Tap button used for conversion (if applicable).
A link to the customer’s shopper profile for additional context and history.

Important Privacy Note

Personal information sent in a lead is only what the customer directly provides. Launch Labs does not — and cannot — send customer data that is inferred, appended, or resolved using location or behavioral data. This ensures that all lead information complies with privacy standards and data protection requirements.