What is the Performance Report?

A weekly performance report is a summary of key metrics and highlights from the past 7 days (weekly) and 30 days (monthly), typically including visitor engagement, traffic score, email performance, returning visitors, leads & conversions, and offers.

Visitor Engagement

This shows how many visitors were engaged with an onsite message by the platform over the prior 7 day period.

Traffic Score

This show's the "relative" funnel position of the entirety of shoppers that visited the dealer's website. It is not uncommon to see a Star Score of 2 stars. This just means there are a lot of high funnel shoppers entering into their buyer journey mixed with a smaller number of shoppers who are about to purchase their next vehicle.

Email Performance

This shows the total number of emails sent and the total number of emails clicked bringing shoppers back to the Dealer's website.

Returning Visitors

This shows the % of shoppers that were engaged in some way by your platform that have subsequently come back to revisit the dealer's website from any source

Leads & Conversions

Shows the number of new leads sent to the Dealer's CRM over the last 7 days and a larger total based on historical timeline that is shown

Offers

This shows the offers that have run or are currently running and the number of conversions on each offer