Event Tracking in Google Analytics 4 (GA4)

This article explains how Ignite sends events to Google Analytics 4 (GA4) and how those events appear in your reports. You’ll learn which events are tracked, what they represent, and how they are labeled depending on your website type.

What Events Are Sent to GA4

Ignite sends GA4 events when:

• A visitor first engages with an offer or conversion item (such as a Conversion Hub button).
• A visitor completes a successful conversion action.

Event Naming Conventions

Event names depend on the type of website:

Automotive Websites

• Form starts: asc_form_engagement  
• Form submissions: asc_form_submission   (marked as conversions)

All Other Websites

• Form starts: form_engagement  
• Form submissions: form_submission   (marked as conversions)

Event Parameters

Each event includes key parameters to help identify the source and context:

• page_location → URL where the event occurred
• visitor_id → The platform’s unique identifier for that visitor
• form_type → The name of the Ignite form or instance

Verifying Events in GA4

You can verify that Ignite events are populating correctly by viewing them in your Google Analytics 4 property.

1. In GA4, go to Reports → Engagement → Events.
2. Use the search bar to find your event names (e.g., asc_form_submission  , form_engagement  ).
3. Confirm that the events appear as expected and that form submissions are marked as conversions.